about
the visual network
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about

At Visually Speaking, we believe that every brand has a personality and a narrative. The way your brand shows up visually in every expression, transforms how it’s understood, experienced and remembered.

In a world saturated with images, we develop visual strategies and concepts that shine through the chaos, spark your intention and resonate with your audience.

Our approach isn’t just about making things look good. It’s about crafting visual strategies that speak out your brand’s mission and purpose, evoke emotion and drive action. From ideation to execution, we blend creativity with pragmatism to build the visuals that move minds and markets.

Whether you’re launching a new brand or a new product, need a rebranding or seeking to strengthen your visual presence, we’ll develop a cohesive visual experience that amplifies your story across every channel. Because you simply can’t ‘not speak visually’.

We offer consultancy (visual strategy, visual audit, tailor-made keynotes and workshops) and creative services (visual concepts, campaign images, branding).

Whether you’re launching a new brand or a new product, need a rebranding or seeking to strengthen your visual presence, we’ll develop a cohesive visual experience that amplifies your story across every channel. Because you simply can’t ‘not speak visually’.

We offer consultancy (visual strategy, visual audit, tailor-made keynotes and workshops) and creative services (visual concepts, campaign images, branding).

the visual network

In today’s fast-paced visual world, outdated visuals won’t cut it. The Visual Network connects you with the latest developments and strategies in visual communication, helping you make smart choices that rise above the noise. Join The Visual Network and lead with impact.

The Visual Network gives you access to the latest developments and strategies in visual marketing and communication.

For an annual investment of €1500 you will gain exclusive access to:

  • One 2 hour onboarding meeting to understand the needs, challenges and opportunities in your visual communication. This conversation allows to tailor the yearly programme to the member’s burning questions and desired inspiration.
  • Two ‘The Visual Network’ sessions (3 hours) per year hosted by industry leaders and top players in the visual marketing and communication field.
  • Networking lunch or dinner with every session, creating the perfect setting for high-level networking, idea exchange and collaboration.
  • A quarterly ‘The Visual Network’ newsletter, designed to keep you inspired and informed all year round, offering exclusive insights into the latest visual marcom technologies, case studies and industry trends. Gain access to expert opinions, innovative tools and success stories, plus a preview of our upcoming session.

This is your chance to stay ahead of the curve in visual marketing and communication technologies. Don’t miss this unique opportunity to connect with the best minds in the industry. Secure your place today and push your boundaries of the future of visual marketing and communication.

contact

session 1 / spring

The Future of AI
in Visual Communication.

This session focuses on how artificial intelligence is revolutionizing visual marketing, content creation and user engagement. It explores AI-driven technologies like image recognition, personalized content generation, augmented reality and predictive analytics, showing how these tools can elevate visual marcom strategies. This topic aligns with our tech-forward focus and offers valuable insights for companies looking to integrate AI into their visual marketing and communication efforts.

contact

session 2 / autumn

The Power of Visual Strategy for C-Level Leaders.

In today’s world of visual abundance, your company either gets recognized and stands out, through visualisations that radiate uniqueness and consistency, or only gets short term peak attention or worse, still goes unnoticed. In the eyes of your target audience, you can not be ‘somewhat visually strong’.

A visual strategy is a strategic power, radiating your company identity and generating brand equity, customer engagement and business growth. Emerging technologies enable the creation of real-time, hyper-personalized content and bespoke brand interactions that respond to your target audience’s individual preferences and behaviors. It is more than a strategy: it is a set of capabilities allowing brands to move beyond broad messaging to precise, data-driven engagement that resonates with stakeholders on a deeper personal level. Today and tomorrow.

This session offers insights into aligning visual strategy with business objectives, offers actionable frameworks to guide decision-making, generates the skills and mindset needed to drive it, and stimulates ROI driven approaches. The real power sits in leveraging visuals not just attracting attention. The question is no longer why visuals matter but how to use them to lead with impact. Are you ready to take the lead?

contact

Send an E-Mail to: mailto:nick@visuallyspeaking.agency

contact

session 1 / spring

The Future of AI
in Visual Communication.

This session focuses on how artificial intelligence is revolutionizing visual marketing, content creation and user engagement. It explores AI-driven technologies like image recognition, personalized content generation, augmented reality and predictive analytics, showing how these tools can elevate visual marcom strategies. This topic aligns with our tech-forward focus and offers valuable insights for companies looking to integrate AI into their visual marketing and communication efforts.

contact

session 2 / autumn

The Power of Visual Strategy
for C-Level Leaders.

Read more...

In a world overflowing with visual stimuli, your brand either stands out through strong, consistent visuals — or disappears in the noise. Being “somewhat visually strong” is no longer enough.

A well-crafted visual strategy expresses who you are, strengthens brand equity, increases engagement, and drives growth. Emerging technologies now allow for hyper-personalized content that responds to the behavior and preferences of your audience.

In this session, you’ll discover how to align visual strategy with business goals, explore practical frameworks, and gain the tools you need to create real impact. The question is no longer why visuals matter, but how to use them to truly make a difference. Ready to take the lead?

contact

We are

Nick Van Heck is a true strategic thinker who supports leaders in building brands and organizations that remain relevant and thrive in today’s fast-changing, visually driven world. His strength lies in sharply analyzing market context and brand positioning, and translating those insights into strategies that resonate with target audiences and accelerate business goals.

Christoph Ruys bridges the gap between creativity and strategy. He transforms your vision into a compelling story that drives engagement and delivers tangible results. Experienced in both B2B and B2C environments, he has written extensively on visual communication, including Visual Identity (Politeia/ASP), The Visual Network (Politeia/ASP), Wanted! Visual Marketer (Die Keure), and Visual Instinct – A 4-Step Guide to Visual Strategy for Your Brand (Lannoo Campus).

Send an E-Mail to: mailto:nick@visuallyspeaking.agency

What we do

1. Visual Strategy & Identity
We distill your brand’s essence into a powerful, evolving visual identity that cuts through the noise.

2. Concept Development & Creation
We craft bold, high-impact visuals and breakthrough concepts that push creative and technological boundaries.

3. Visual Intelligence & Disruption
We decode consumer behavior, measure real impact and build a visual language that keeps you ahead of the game.

4. Visual empowerment & Implementation
We embed visual literacy, align teams and ensure accurate delivery to turn vision into action.

Visual Instinct

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