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Nick Van Heck is a true strategic thinker who supports leaders in building brands and organizations that remain relevant and thrive in today’s fast-changing, visually driven world. His strength lies in sharply analyzing market context and brand positioning, and translating those insights into strategies that resonate with target audiences and accelerate business goals.

Christoph Ruys connects creativity with strategy. He transforms your vision into a compelling story that drives engagement. With experience in both B2B and B2C. As an author, he has written extensively on visual communication, with publications such as The Visual Network (Politeia/ASP), Gezocht! Visual Marketeer (Die Keure) and Visual Instinct. Four Steps to a Visual Strategy for Your Brand (Lannoo Campus).

Save the date and nominate the people and projects that deserve to take the ARCA stage on 17 December 2026 as the most visually disruptive voices of 2026.

Visual Instinct